Leyla is an insight strategist, leading research across policy, communications, and service design.

Agnostic of the ‘methodology’, Leyla is laser-focussed on delivering evidence which empowers clients to move the dial. Insights from the projects she has led have enabled clients to unpick complex issues, deeply understand their target audiences, and create communications that have the power to inform and stimulate behaviour change.

Leyla has broad sector expertise across financial services, retail, health, young people, social care, education, environment, technology, and FMCG.